Idea.
Due to KISKA’s years of experience in developing sports motorcycles, Graditech has asked us to support them in their company start-up. After the development of the first generation of their StreetStepper – the “Bodybuddy” – the target for the second model range was to create a more fitness-oriented design.
Result.
We developed a new frame design to accentuate the reworked traction system. The second generation of the StreetStepper was launched at the Eurobike in September 2009. It was a big success – the product sold out immediately at the fair and Graditech received several requests from all over Europe. We’ve even accomplished our goal of using the new design to appeal to top athletes: several professionals have implemented the StreetStepper in their training plan.
Dr. Andrea Mayr, Austrian Marathon record holder and World Champion in mountain running comments: “ I first used the StreetStepper to prepare for the Vienna City Marathon – a cool mode of transport and a great exercise apparatus at the same time. Street-stepping has long been an integral part of my training plan!”
Performance.
The KTM driving experience is all about performance. This quality, which underpins KTM motorcycles, also set the theme for the radical new X-Bow, KTM's first car. KISKA was asked to create a design that followed the 'naked' concept that had been adopted throughout the company's range of on-road and off-road motorcycles. The design team delivered the final results within 18 months.
Pure.
If one thing defines the KTM approach to design, it is purity. Every feature has a function and there is no superfluous content to distract the eye. Using the latest techniques, materials and components, Kiska was able to redefine automotive style to reflect the brand values that make KTM special. This is why the X-Bow is unique: it takes the design features of KTM motorcycles and extends them to the four-wheel market.
Extreme.
KISKA was asked to ensure that everyone who took the wheel of the X-Bow would be unwilling to leave the vehicle! Driving pleasure was integral to the design process. By adapting many of the design and engineering techniques used in the KTM motorcycle family the design team was able to ensure performance and road holding that were as close as possible to those of a KTM motorcycle.
Freshness.
The Zipfer brewery has a long tradition of quality and trust. The management team, determined to position the company for years of growth, invited KISKA to help it develop a new and refreshing identity. The objective was to attract new customers and ensure steady growth. After researching the beer market, the KISKA team developed a design strategy that would communicate the refreshing qualities of Zipfer across a wide range of media in a rapidly-changing market.
Impact.
As part of the project, KISKA undertook some lateral thinking in a quest to reveal new avenues for promoting the Zipfer brand. It soon became clear that the humble beer crate had been overlooked. Further studies revealed that beer crates were frequently seen by potential customers and therefore had enormous marketing potential. A new design for beer crates bearing the Zipfer brand quickly emerged and these are now important components of the brewery's marketing programme.
Creativity.
The development of new materials and compact, powerful motors has given manufacturers the freedom to create exciting and innovative products. To help it make a splash in the world of children's entertainment, Mizumi decided to develop a range of water guns. The company chose KISKA as its design partner and asked the design team to create a range of daring and stylish water guns that would appeal to children and parents.
Fun.
Stimulated by this unique project, the KISKA team conducted extensive research and studied multiple reference sources to establish a conceptual framework for water guns that would set a new design standard in the children's toy market. As well as extensive theoretical analysis, members of the team had enormous fun test-squirting sample products from competitive manufacturers!
Manga.
A key influence in developing the design platform was Manga. This unique imagery gave the KISKA team extensive design cues. By combining Manga elements with other influences, KISKA created designs that combined attractive and unique ‘retro' features with child-friendly style. The first products reached the market just 12 months after the project began and sales of Mizumi water guns are exceeding all expectations.
Experience.
The acknowledged leader in packaging systems, Brückner has earned a global reputation for reliability, quality and service. Communicating these values to an international market, and explaining the unique technical features of its equipment, were the requirements in the company's brief. KISKA responded with a rebranding approach that added emotion and style to the business.
Inviting.
The presentation of a piece of technology that occupies 3000 square metres can be a serious challenge! Giving a friendly face to Brückner was part of the mission of the KISKA 3D team. The exhibition stands that emerged from the creative process helped to emphasise the new Brückner identity as well as setting the company ahead of its competitors.
Pure.
Purity, clarity and simplicity ... these are the values of Gasteiner mineral water. The design solution proposed by KISKA encapsulates these values across all media, from packaging to promotional literature and other collateral. The result is simple, elegant and stylish ... just like the product.
Simple.
Creating a message of 'simplicity' is a real challenge. Designers must discard many orthodox elements and reduce their ideas almost to zero, so that what remains expresses the pure essence of the product. The simple visualisation developed for Gasteiner is the ultimate distillation of the company's values. Infinitely flexible, it tells every purchaser the emotional story of Gasteiner mineral water.