Performance.
The KTM driving experience is all about performance. This quality, which underpins KTM motorcycles, also set the theme for the radical new X-Bow, KTM's first car. KISKA was asked to create a design that followed the 'naked' concept that had been adopted throughout the company's range of on-road and off-road motorcycles. The design team delivered the final results within 18 months.
Pure.
If one thing defines the KTM approach to design, it is purity. Every feature has a function and there is no superfluous content to distract the eye. Using the latest techniques, materials and components, Kiska was able to redefine automotive style to reflect the brand values that make KTM special. This is why the X-Bow is unique: it takes the design features of KTM motorcycles and extends them to the four-wheel market.
Extreme.
KISKA was asked to ensure that everyone who took the wheel of the X-Bow would be unwilling to leave the vehicle! Driving pleasure was integral to the design process. By adapting many of the design and engineering techniques used in the KTM motorcycle family the design team was able to ensure performance and road holding that were as close as possible to those of a KTM motorcycle.
Freshness.
The Zipfer brewery has a long tradition of quality and trust. The management team, determined to position the company for years of growth, invited KISKA to help it develop a new and refreshing identity. The objective was to attract new customers and ensure steady growth. After researching the beer market, the KISKA team developed a design strategy that would communicate the refreshing qualities of Zipfer across a wide range of media in a rapidly-changing market.
Impact.
As part of the project, KISKA undertook some lateral thinking in a quest to reveal new avenues for promoting the Zipfer brand. It soon became clear that the humble beer crate had been overlooked. Further studies revealed that beer crates were frequently seen by potential customers and therefore had enormous marketing potential. A new design for beer crates bearing the Zipfer brand quickly emerged and these are now important components of the brewery's marketing programme.
Creativity.
The development of new materials and compact, powerful motors has given manufacturers the freedom to create exciting and innovative products. To help it make a splash in the world of children's entertainment, Mizumi decided to develop a range of water guns. The company chose KISKA as its design partner and asked the design team to create a range of daring and stylish water guns that would appeal to children and parents.
Fun.
Stimulated by this unique project, the KISKA team conducted extensive research and studied multiple reference sources to establish a conceptual framework for water guns that would set a new design standard in the children's toy market. As well as extensive theoretical analysis, members of the team had enormous fun test-squirting sample products from competitive manufacturers!
Manga.
A key influence in developing the design platform was Manga. This unique imagery gave the KISKA team extensive design cues. By combining Manga elements with other influences, KISKA created designs that combined attractive and unique ‘retro' features with child-friendly style. The first products reached the market just 12 months after the project began and sales of Mizumi water guns are exceeding all expectations.
KISKA @ Salzburger Landespreis für Marketing, Kommunikation und Werbung
The Creative Consultanc KISKA is the winner in the category „Corporate Design“ with Gasteiner. Second place in Advertising Photography with “KTM Offroad”.
At KISKA, “Designing Desire” is a way of life. And because life constantly changes and evolves, so does the context in which we work. We combine different skills, cultures and passion; through a process we call “Integrated Design Development” to clearly understand how design could influence perception, drive success, and help build a brand…ultimately the only sustainable differentiation factor.
team