Innovate, or get left behind.
Innovation is a sport, and adidas is a global leader. During an eight-year branded innovation partnership with KISKA, the brand boosted its game even further.
Focussing on performance in user-centric design, an agile and multi-disciplinary team tackled the future of sporting goods and retail. An incubator, the team connected the dots between a range of adidas’ innovations. Making them desirable by blending user research, concept ideation, product design, prototyping and communication. Ultimately, catalysing and leveraging the brand’s bold innovation strategy.