Skiing has changed.
It’s a niche sport. Purchasing is localised. Climate change affects the slopes. Market growth maxes out at three percent. Atomic however, remains a globally beloved ski manufacturer. Headquartered in the heart of Europe’s ski country, Atomic is the alpine all-star in the portfolio of Amer Sports Corporation.
To stand the test of changing times, an integrated design program united Atomic’s labels into one brand, boosting its business with double-digit growth.